Using Google+ in Your Marketing Strategy for 2014

Using Google+ for Your Business Marketing in 2014

Google made a lot of changes in 2014 and as a result, Google+ has gained importance in SEO Rankings.  If you didn’t use Google+ in your marketing strategy in 2013, here are a few compelling reasons to use it in 2014.

Rank Higher in Search Results
Search results are highly influenced by your personal activity on Google+.  Google has created a network of properties that feed off one another.  Anyone that has a Gmail account by default has a Google+ account also.  Then, if they use an android device, the photos they take with it are automatically synced with their google+ account.

Get Even More Exposure
Google Authorship is a strategy that small businesses should use.  It links a Google+ user’s activity to content he or she creates on any website.  It essentially gives Google all of the information it needs to start feeding your content to your connections.

Broadcast Your Message
Check out Google+ Hangouts.  It can be used to conduct webinars, face-to-face meetings, or even training sessions.  If you use Hangouts on Air, your webinar will automatically be uploaded to YouTube.

Tap Into Additional Features
Take full advantage of the features that Google+ has to offer and do the following:

• Grow your connections.  Add other users to your Google+ circles.  The more people you add, the more people see what you have to say.
• Encourage engagement. The same basic principles you find on Facebook and Twitter are used on Google+ as well.  Use Google icons on your site and encourage others to use Google+.  This will give you more exposure.
• Get a custom URL.  Once you have had your Google+ account for more than 30 days, you are able to create a custom name that is closer to your business name and easier to remember than the default string of numbers.
• Promote your content.  It should be a standard practice that you share the content from your website on your Google+ account.

We love small businesses and everything that has to do with small business.  We specialize in merchant services and offer incredibly competitive rates and excellent customer service.  We also have partner that do marketing, design and any other service that a small business would need.  Give us a call if you are in need of services in your business.

Trusted Merchant Accounts: 385.212.4285 or Email us at dsherman@trustedmerchantaccounts.com